Many large enterprises have the resources to develop apps in house but prefer to outsource that task. Meanwhile, many smaller businesses don’t have the budget or skills for app development. Either way, there’s a large and growing market for enterprise-specific apps.
Medtronic is just one example. For years, the company built Palm and Windows Mobile apps entirely in house.
“Apps at the time were easier and a little more streamlined because there was only one dominant platform: first Palm and then Windows Mobile,” says Jim Freeland, enterprise mobility IT. “So the whole equation of ‘insource or outsource?’ really didn’t start until iPhone and Android came out.”
Today, Medtronic has more than 150 apps for internal and external use. All but about 10 were developed by outside contractors. In May 2012, Medtronic created a certified mobile vendor program to provide consistency in the way that it works with developers.

















